Media communication

Higher education teachers:
Študijski program od študijskega leta 2014/15

Subject description

Prerequisits:

• Enrollment in the study year.

Content (Syllabus outline):

• Key characteristics of media at social level: media construction of reality, ideological, cultural and social role of media;
• Key characteristics of media production: market vs. public system, production practices, organizational structure/culture;
• Key characteristics of media audiences: different “reading” of audiences, influence of media on audience;
• Key characteristics of media texts: sign, language polysemy, narrative, genre, discourse.

Objectives and competences:

Understanding basic terms and concepts in the field of media at social, production and text level and characteristics of audience.

Intended learning outcomes:

Understanding of important issues relating to media text, audience and production. Knowledge of the entire media chain from production to consumption and social framework.

Learning and teaching methods:

• Lectures, demonstrations, practical work.

Study materials